It Began Around The Millennium
We came from business
Even though some of the partners’ experience with business, marketing and sales dates back even further, the company’s activities originated in 1999 when a few business development activities were undertaken in a smaller company that still exists as part of the company group.
In 2005, the company that today is the parent company, was founded. It still focused on developing business primarily by working as consultants for the client’s top management, but also undertaking sales execution for some of these clients. Two years later the office space was doubled and throughout the financial crisis the company maintained stability, supporting clients by customer acquisition and navigating in a declining market.
Providing Market Access
We became a commercial Task Force
In 2011, the company entered an alliance with an advertising agency called BLIND, and completed its commercial palette by including marketing as a primary service. Business, marketing and sales was hereby fully covered as an integrated Task Force. The concept was well received by both corporate clients and the small to mid-size business (SMB) market leading to the purchase of BLIND in the early 2013.
For at matche den kommercielle produkt og serviceporteføljen, skiftede virksomheden navn i foråret 2013 og lancerede de to brands ’theView’ og ’theView agency’ med en tilhørende tagline, der opsummerer hvad nøglen til succes er: Market Access.
The following year a comparable company called Beyond Unltd. moves in and strengthens theView significantly within the online marketing capability. By the end of 2014 this company was also bought, and with it followed venture activities, investors and a portfolio of start-ups, which founded a new business division. This new division was introduced under the name ‘theView Ventures’ early 2015 and focuses on providing funds for growth.
Having supported international activities for our customers for a long time, we started 2016 by opening an office in Sweden. Our Swedish branch engaged with a number of national and international customers on both the operational and startup categories, adding several of the latter to the portfolio of theView Ventures.
In 2017 new activities were launched in the form of business network, dubbed theView Business Club. In 2018 the network established two awards, CAPITAL PROFILE of the year and The Golden Relation, both presented at its own recurring event featuring award show, party and networking.
Driven by market development and an increasing focus upon moving images and live streaming in marketing, 2020 saw theView Agency reinforce its capacity in these areas by acquiring the film producer HOMERUN. Since then, delivery capacity within the digital marketing realm has similarly been developed.
A Complete Commercial Offering
We build and grow businesses
theView includes two distinct international divisions. theView Ventures provides funding for start-ups and for companies as well as business opportunities for investors, and theView Agency provides increased market access and customer acquisition via a Task Force of business, marketing and sales specialists.
These two divisions allow theView to offer the expertise, commercial tools and resources required to accelerate growth for our clients.
If market demands and the core offering are aligned, access to the market is largely a question of skillful communication. This is where marketing and sales come into play. The activities in theView thus revolve around the leadership and communication which create market access for our clients.
Overview
Products & Services
See the deliverables you get access to with theView.
